CRU Technologies CRU TechnologiesWebsite SEO Scan Call 320-309-8645
Free for Central Minnesota businesses

Find out why customers are not finding your website.

We scan your public website the way Google sees it, write up what is holding it back in plain language, and walk you through it in 20 minutes. No account to create, no software to install, no obligation.

Request my free scan See what you get

Two scans. One is free, the other goes deeper.

The external scan needs nothing from you but your web address. The code scan is for businesses who want the full picture and are willing to give us read-only access to the site's files.

Free, no access needed

External scan

$0

We look at your site from the outside, exactly as a search engine or a visitor on a phone would.

  • Page speed and Core Web Vitals on mobile and desktop
  • Whether Google can crawl and index every page it should
  • Page titles, descriptions, headings, and image text
  • HTTPS, redirects, broken links, and duplicate pages
  • Structured data and whether it qualifies for rich results
  • Google Business Profile and listing consistency (name, address, phone)
  • How you compare with three local competitors you name

You receive: a written findings report and a 20-minute review call.

With your permission, read-only

Internal code scan

Quoted in writing before we start

With your written authorization and read-only access to your site's source or content system, we check the things an outside scan cannot see.

  • How titles, descriptions, and canonical links are generated in templates
  • Sitemap and robots rules at the source, not just the published copy
  • Redirect maps, old URLs, and pages that leak into the index by accident
  • Image pipeline: sizes, formats, lazy loading, alt text
  • Structured data generation and plugin or theme settings (WordPress, Shopify, Squarespace, custom code)
  • Scripts and assets that block rendering
  • Hosting, caching, and security headers

You receive: a prioritized fix list with the exact file or setting for each item, so any developer can act on it.

What happens after the scan

Every report ends with two clearly separated lists. You decide which, if either, to pursue. Nothing is started without your written go-ahead.

Request

Send us your web address and the three competitors you care about.

Scan

We run the external scan within two business days.

Review

A 20-minute call to walk through the findings in plain language.

Decide

You get a written quote for any work you want done. Stop here at no cost if you prefer.

Organic fixes versus paid advertising

These are different things, and most SEO sales pitches blur them. We keep them apart so you know exactly where each dollar goes.

Organic: changes to your site

Authorized adjustments we make for you

Work we perform on your website under your written authorization, quoted as a fixed scope before we start. Standard labor is $157.80 an hour; most scan findings are grouped into a short, capped scope.

  • Fix titles, descriptions, headings, and image text
  • Repair crawl errors, redirects, sitemaps, and robots rules
  • Speed work: images, caching, scripts, hosting configuration
  • Add or correct structured data for your business and services
  • Clean up Google Business Profile and directory listings
  • Set up Google Search Console and analytics so progress is measurable

Where the money goes: to CRU, for labor. There is no monthly tool fee passed through.

Third-party advertising, explained honestly

Paid placement puts you at the top of the results for as long as you pay. It does not change your organic ranking. If the scan shows paid placement makes sense for you, we say so, and we say what it will cost.

  • Google Ads search campaigns and Local Services Ads
  • Microsoft Advertising (Bing)
  • Meta and Instagram local campaigns
  • Sponsored directory and map listings

Where the money goes: your ad budget is paid to the platform, in your own account that you own. Setup and ongoing management by CRU is quoted separately, as labor.

Which one fixes what

What the scan findsOrganic fixPaid placement helps?
Slow pages, poor mobile experienceSpeed and image work on the siteNo. Ads still land on a slow page.
Pages Google cannot find or indexSitemap, robots, redirects, internal linksNo
Missing or duplicated titles and descriptionsTemplate and content fixesNo
Inconsistent business name, address, phone onlineListing cleanup, Business ProfileNo, and it hurts Local Services Ads too
No reviews, stale Business ProfileReview request process, profile upkeepPartly. Local Services Ads rank on reviews.
Competitors own the top of the page for your key searchContent and authority work, measured in monthsYes. Paid placement is immediate while organic work catches up.
New business, no history onlineFoundations: profile, site basics, citationsYes, if the budget exists

Request your free external scan

Fill this in and it opens a pre-written email to us from your own mail program. Nothing is sent until you press Send. Prefer the phone? Call 320-309-8645.

Or email [email protected] with your web address.

Requesting a scan is an inquiry, not an order. The external scan reads only what any visitor can already see. Nothing on your site is changed, and no access is requested, until you authorize it in writing.

Straight answers

Can you guarantee a first-page ranking?

No, and neither can anyone else. Google itself warns that no one can guarantee a ranking. We guarantee the work we quote, measured in Search Console, and we show you the numbers.

Why is the external scan free?

It is how we meet businesses. Most of our clients are long-term managed IT customers in the St. Cloud area, and a website that works is part of their business running well. If you only want the report, that is fine.

Do I have to buy a monthly package?

No. Fixes are quoted as capped scopes you approve one at a time. Businesses that want ongoing upkeep can add it to a support plan, but it is never required.

What access does the code scan need?

Read-only access to your site's source or content system, granted by you, for the time it takes to scan. We document what we looked at and ask you to revoke the access when we are done.

Who owns the ad accounts?

You do. Google Ads, Microsoft Advertising, and Meta accounts are created in your name with your payment method. We are added as a manager and can be removed any time.

Will you work with my existing web designer?

Yes. The code scan report names the file or setting for every finding, so your designer or developer can make the changes themselves if you prefer.

Plain disclosure. Search visibility is an objective, not a promise. We cannot guarantee a position in search results, and no reputable provider can. Paid advertising buys placement only while it runs and never changes organic rankings. Platform ad spend is yours and is billed to you by the platform; CRU bills only its labor, quoted in writing before any work begins.