/* CRU-SEOScan advertisement page. Tokens come from brand.json (CRU-Branding, decided 2026-10-17). */
:root{
  --teal:#3798A9; --teal-light:#5DBACB; --teal-deep:#2B7A88;
  --gunmetal:#353E43; --ink:#212B36; --surface:#F4F6F8; --white:#FFFFFF;
  --success:#2E7D46; --warning:#B7791F; --danger:#C0341D;
  --line:#dde3e8; --muted:#5b6770;
  --font:Inter,"Segoe UI",system-ui,-apple-system,Roboto,Arial,sans-serif;
}
*{box-sizing:border-box;margin:0}
html{scroll-behavior:smooth}
body{font-family:var(--font);color:var(--ink);background:var(--white);line-height:1.6;font-size:16px}
a{color:var(--teal-deep)}
img{max-width:100%}
.wrap{max-width:1080px;margin:0 auto;padding:0 20px}

header{border-bottom:1px solid var(--line);background:var(--white);position:sticky;top:0;z-index:10}
.bar{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:12px 0}
.brand{display:flex;align-items:center;gap:12px;text-decoration:none;color:var(--ink)}
.brand img{height:40px;width:auto;display:block}
.brand strong{font-size:17px;letter-spacing:-.01em}
.brand span span{display:block;font-size:12px;color:var(--muted);font-weight:500}
nav a{margin-left:18px;font-size:14px;font-weight:600;text-decoration:none;color:var(--gunmetal)}
nav a:hover{color:var(--teal-deep)}
.call{display:inline-block;background:var(--teal);color:#fff;text-decoration:none;font-weight:700;font-size:14px;padding:10px 18px;border-radius:6px;white-space:nowrap}
.call:hover{background:var(--teal-deep)}

.hero{background:linear-gradient(160deg,var(--ink) 0%,var(--gunmetal) 60%,var(--teal-deep) 140%);color:#fff;padding:72px 0 64px}
.hero .eyebrow{color:var(--teal-light);font-size:13px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;margin-bottom:14px}
.hero h1{font-size:clamp(30px,5vw,48px);line-height:1.1;letter-spacing:-.015em;max-width:19em;margin-bottom:18px}
.hero p{color:#d5dde3;max-width:40em;font-size:18px;margin-bottom:28px}
.cta{display:flex;gap:12px;flex-wrap:wrap;align-items:center}
.btn{display:inline-block;background:var(--teal);color:#fff;font-weight:700;text-decoration:none;padding:13px 24px;border-radius:6px;font-size:15px;border:0;cursor:pointer;font-family:var(--font)}
.btn:hover{background:var(--teal-light);color:var(--ink)}
.btn-ghost{display:inline-block;border:1px solid #6b7b85;color:#fff;text-decoration:none;padding:12px 22px;border-radius:6px;font-size:15px}
.btn-ghost:hover{border-color:var(--teal-light);color:var(--teal-light)}

section{padding:60px 0}
section.alt{background:var(--surface)}
h2{font-size:28px;letter-spacing:-.015em;margin-bottom:8px;line-height:1.2}
h3{font-size:19px;margin-bottom:8px}
.lede{color:var(--muted);max-width:46em;margin-bottom:30px;font-size:17px}

.grid{display:grid;gap:22px}
.g2{grid-template-columns:repeat(auto-fit,minmax(300px,1fr))}
.g3{grid-template-columns:repeat(auto-fit,minmax(260px,1fr))}
.card{background:var(--white);border:1px solid var(--line);border-radius:10px;padding:26px}
.card.accent{border-top:4px solid var(--teal)}
.card ul{padding-left:18px;margin:10px 0 0}
.card li{margin:6px 0}
.tag{display:inline-block;font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;padding:4px 10px;border-radius:999px;background:#e3f3f6;color:var(--teal-deep);margin-bottom:12px}
.tag.free{background:#e4f2e8;color:var(--success)}
.tag.paid{background:#f8f0e0;color:var(--warning)}
.price{font-size:34px;font-weight:800;letter-spacing:-.02em;margin:6px 0 2px}
.price small{font-size:14px;font-weight:600;color:var(--muted)}

.steps{counter-reset:s;display:grid;gap:18px;grid-template-columns:repeat(auto-fit,minmax(220px,1fr))}
.step{position:relative;padding:22px 22px 22px 64px;background:var(--white);border:1px solid var(--line);border-radius:10px}
.step::before{counter-increment:s;content:counter(s);position:absolute;left:20px;top:20px;width:32px;height:32px;border-radius:50%;background:var(--teal);color:#fff;font-weight:800;display:flex;align-items:center;justify-content:center}

table{width:100%;border-collapse:collapse;background:var(--white);border:1px solid var(--line);font-size:15px}
th,td{padding:12px 14px;text-align:left;vertical-align:top;border-bottom:1px solid var(--line)}
th{background:var(--surface);font-weight:700}
tr:last-child td{border-bottom:0}
.ok{color:var(--success);font-weight:700}
.no{color:var(--danger);font-weight:700}
.mt{margin-top:40px}

.form{background:var(--white);border:1px solid var(--line);border-radius:12px;padding:28px;max-width:640px}
.form label{display:block;font-weight:600;font-size:14px;margin:12px 0 6px}
.form input,.form select{width:100%;padding:12px 14px;border:1px solid #b9c3cb;border-radius:6px;font:inherit;font-size:15px}
.form input:focus,.form select:focus{outline:2px solid var(--teal);border-color:var(--teal)}
.form .btn{margin-top:18px;width:100%}
.form p.fine{font-size:13px;color:var(--muted);margin-top:14px}
.form .alt-contact{margin-top:14px;font-size:14px}

.disclosure{border-left:4px solid var(--warning);background:#fff9ee;padding:16px 20px;border-radius:0 8px 8px 0;font-size:15px;margin-top:30px}

footer{background:var(--ink);color:#c6d0d8;padding:40px 0;font-size:14px}
footer a{color:var(--teal-light)}
footer strong{color:#fff}
footer .cols{display:grid;gap:24px;grid-template-columns:repeat(auto-fit,minmax(220px,1fr))}
footer .legal{margin-top:26px;border-top:1px solid #3a4650;padding-top:16px;color:#8d9aa5;font-size:13px}

@media (max-width:720px){
  nav{display:none}
  .hero{padding:52px 0 44px}
  section{padding:44px 0}
  th,td{padding:10px}
}
@media print{header,.cta,.form .btn{display:none}}